Reuben Carranza has joined independent haircare brands amika and Eva NYC as chief executive officer, effective July 5, 2022.
 
This news comes weeks after Bansk Group, a consumer-focused private investment firm, agreed to acquire a majority stake in the two indie brands.

About Rueben Carranza

Carranza brings more than 15 years of executive leadership experience building and scaling innovative brands within the beauty industry.
 
He most recently served as chief executive officer of Kate Somerville, a prestige skincare brand, where he accelerated the business’ international expansion. Prior to Kate Somerville, Carranza served as president of Olaplex, where he oversaw the company’s long-term corporate strategy, expansion into new geographies, and launch into specialty retail through Sephora.
 
Throughout his career, he has led both startup and established brands in professional, prestige, and masstige beauty and personal care including at R+Co, Wella NA, and Procter & Gamble.

Role at amika and Eva NYC

Carranza will work closely with amika President Chelsea Riggs and Eva NYC President Jane Moran to build on the momentum each brand has built and position the businesses for long-term, sustainable success.
 
He will also work closely with amika and Eva NYC’s new partners at Bansk Group.
 
“Reuben has an exceptional track record building leading beauty and personal care brands domestically and internationally, and we are thrilled that he will be leading amika and Eva NYC in the next phase of the brands’ growth,” said Chris Kelly, partner at Bansk Group. “His breadth of experience leading innovative prestige and masstige beauty businesses will be invaluable as we execute on exciting growth opportunities.”
 
“Demand for prestige and masstige haircare continues to accelerate as customers are increasingly passionate about what goes into products and how they are formulated,” said Carranza. “Both amika and Eva NYC have built distinctive brands founded on proven efficacy, sustainability, and inclusivity, championing innovation and diversity since inception – I am confident that we will capitalize on a number of new and exciting organic growth and expansion opportunities in the space.”